Little Jadeite House

Roles: Logo & Graphic Designer

Date: December 2020

LITTLE JADEITE HOUSE is a Singaporean business selling the highest-quality jade jewellery - from ready-to-wear to even bespoke pieces. Believing that everyone has a jade piece perfect for them, the company is confident that it can find that piece for each individual. Leveraging on jade’s natural elegance and beauty, the company reflects those qualities in its branding and values.

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LITTLE JADEITE HOUSE’s logo is intended to be easily identifiable and to achieve a top-of-mind awareness for jade lovers in Singapore. With a luxurious green as its brand colour, the logo incorporates motifs familiar to those who appreciate the stone.