Take Ca-

Roles: Assistant Director & Editor

Date: April 2024

TAKE CA- is a marketing video for the Agency of Integrated Care (AIC). It is intended to engage the younger generation of Singapore, in hopes to make them more aware of being caregivers for those around them and who they can turn to should they need support.

The protagonist was tasked with chores as her parents are out for the day. She struggles to figure out her last task for the day and spends all her time doing so. The video uses a comedic and light-hearted tone to tell the story, making it approachable and engaging.

As the Assistant Director of TAKE CA-, I ensured that the shoot ran smoothly and that we managed to get all our shots. Should there be any changes, I took note of them for the post-edit later. Concurrently working as the editor for this video, I made sure that the messaging still remained clear with the intended comedic treatment for the video.