Timeless Nostalgia
Roles: Creative Director, Graphic Designer & Film Photography
Date: December 2022
TIMELESS NOSTALGIA is the launch campaign to establish the branding of LOTI CIA, a home-based business selling mainly cheesecakes and smore brownies.
With the intention to leverage on nostalgia at the peak of its popularity, the campaign utilises juxtaposition by placing relatively “modern” bakes in a traditional setting.
Leading the visual concept of the campaign as the creative director of TIMELESS NOSTALGIA, I wanted to invoke the feeling of eating traditional Singaporean desserts or sweets from one’s childhood. To achieve this, we used vintage utensils and settings while juxtaposing the modern cheesecakes and smore brownies. With the concept in mind, on top of using a digital camera, I used a film camera to further drive the nostalgia with its natural grain and colour development.
As the graphic designer, I designed the proposed social media posts and the new logo.