Unheard Connections

Roles: Graphic & Motion Graphics Designer

Date: March 2023

UNHEARD CONNECTIONS is a submission for the Design & Art Direction New Blood Awards 2023 for the Google Fonts & HMCT brief. UNHEARD CONNECTIONS is a campaign made to educate the public on the reality of those who are faced with hearing impairment and their experiences.

Using a custom font, the campaign jumbles text and twists the meaning of sentences to mimic how those with hearing impairment go through daily life.

For this project, I was the creative director. I handled the visual concept ideation and lead the design as well. As the designer for UNHEARD CONNECTIONS, I did the layout and graphics of the campaign. This included the outdoor ads, social media ads as well as the interactive billboard. The motion graphics for the interactive billboard as well as the campaign video were also done by me.